- Start from the exact allegation and ASINs in the notice.
- Authenticity cases usually depend heavily on traceable sourcing evidence.
- Restricted-product and compliance cases can depend on product composition, claims, labelling and jurisdiction-specific requirements.
- Listing edits alone may not resolve a case if Amazon has also requested documents or supply-chain proof.
Authenticity complaints
For authenticity concerns, gather genuine invoices, supplier information, authorization documents where applicable, purchase quantities and records that connect the purchased goods to the ASINs in question. Documents should be readable and internally consistent.
Restricted-product concerns
Review the exact restriction and the marketplace jurisdiction. Product composition, intended use, claims, packaging, certifications or category placement can all matter. Do not assume a product is permitted simply because similar items appear live on Amazon.
Product-detail-page claims
Some compliance restrictions are triggered by claims in titles, bullets, descriptions, images or attributes. If Amazon identifies a problematic claim, remove or correct it where appropriate and verify that the same claim is not repeated elsewhere in the listing.
Prepare one evidence set that tells the same story
Supplier records, product photos, labels, test reports, licences and listing information should align. If Amazon asks for a specific document, address that request directly instead of relying on unrelated certificates.
Do not overstate what the evidence proves
A document can support only what it actually demonstrates. If information is missing, identify the gap and determine whether it can be obtained before submission rather than making unsupported claims.