Notice + cause
Understand the enforcement and case history.
- Account Health, performance and policy issue review
- Authenticity, invoice/supply-chain and IP context
- Verification, product-condition and conduct concerns
SELLER REINSTATEMENT · INDIA
Amazon Seller Reinstatement & Appeal Support
Start with the notice. Build the right response.
Case-specific support for suspended, deactivated or restricted seller accounts.
Notice review, root-cause analysis, genuine document guidance and appeal / Plan of Action support within an agreed case scope.
Amazon controls reinstatement and response timelines. Support is based on the actual notice and available records. View fees & scope ↓
CHOOSE THE RIGHT ROUTE
An appeal issue
or a paused business?
Your account status or immediate need determines the appropriate service.
WHAT CES HANDLES
Seller Reinstatement: What’s Included
See the work CES handles, the inputs needed and the limits of the agreed scope.
Evidence guidance
Identify the records relevant to the notice.
- Invoices, supplier records and authorisations where relevant
- Product/packaging and business/identity records if requested
- Complete, accurate information and genuine documents
Appeal + follow-up
Prepare the response the issue calls for.
- Root cause, corrective and preventive actions where appropriate
- Appeal/POA preparation within agreed case scope
- Subsequent Amazon communication review in service period
Service details & responsibilities
Reinstatement Is Different From Account Re-Start
Seller Reinstatement is for suspension, deactivation or enforcement that requires case review or appeal support. Account Reactivation / Re-Start is for an active and accessible seller account where business activity became inactive, dormant or paused.
Reinstatement Issues We Can Review
Each enforcement case is different. We first review the actual Amazon notice and available records before deciding the appropriate response path.
- Account health and performance-related enforcement.
- Restricted product, listing or detail-page policy issues.
- Authenticity, invoice or supply-chain documentation requests.
- Intellectual-property or rights-owner complaints.
- Customer-experience or product-condition concerns.
- Review/manipulation or seller-code-of-conduct concerns.
- Verification, identity or business-document requests.
Seller Must Provide
- Account Health screenshot/details.
- Previous appeal or case replies.
- Invoices or supplier documents, if applicable.
- Product/packaging images, if applicable.
- Identity/business documents, if requested by Amazon.
- Seller Central access/permissions where required.
What Makes a Strong Plan of Action
Where a Plan of Action is appropriate, it should be specific to the actual enforcement issue and clearly demonstrate that the cause has been understood and addressed.
- Root Cause — what created the policy or performance issue.
- Preventive Measures — what process changes reduce the chance of recurrence.
Do not submit altered, fabricated or misleading documents. CES will not assist with false invoices or false representations.
What is outside the agreed case scope?
- Separate/new enforcement issues require separate review.
- Third-party testing, legal, government, Amazon and documentation costs are excluded unless expressly stated.
- CES does not assist with altered/fabricated documents or false representations.
- Amazon alone decides the outcome and review timeline.
SEE THE WORK TAKE SHAPE
Illustrative Appeal Preparation Structure
A sample case-review structure. A Plan of Action is used where appropriate to the actual enforcement issue.
- Root cause
What created the actual policy or performance issue?
- Corrective actions
What has already been fixed, with records where relevant?
- Preventive measures
Which practical controls reduce the chance of recurrence?
RECORDS THAT RELATE TO THE ISSUE
Let the notice guide the evidence.
Not every case needs the same documents or response format.
- Actual Amazon notice and all previous replies
- Relevant invoices, supplier records, permissions or images
- Identity/business/compliance documents only where requested
Illustrative example only. Illustrative workflows; no client results or Amazon approval are represented. Final work follows the agreed scope.
HOW WE WORK
How the Service Works
One clear sequence, with your inputs and approvals built in.
- 01
Read the notice
Review enforcement, Account Health and previous replies.
- 02
Understand the cause
Connect the concern to the actual operational facts.
- 03
Gather genuine evidence
Identify relevant records and corrective actions.
- 04
Prepare + follow up
Structure the appropriate response and review later communications.
What should I keep ready?
- Amazon enforcement notice and Account Health details
- Previous appeals/case replies
- Relevant invoices, supplier records and product/packaging images
- Identity/business documents if Amazon requests them
- Approved Seller Central permissions where needed
Where account access is required, use approved user permissions. Do not share passwords or OTPs.
FEES & SCOPE
Seller Reinstatement Fees & Refund Conditions
The professional fee applies to the agreed case. A separate/new enforcement issue may require its own review.
Review the deliverables ↑PROFESSIONAL SERVICE FEE
₹5,000+ GST
Payable in full in advance. Service period: up to 45 days from commencement unless otherwise agreed in writing.
Conditional 50% fee refund
Confirm my scope If not reinstated within the applicable 45-day period, 50% of the professional fee may be refundable subject to cooperation, written conditions and scope limitations. GST is non-refundable. This is not an approval guarantee.
Service scope & terms
- The full professional service fee is payable in advance before work begins.
- The fee applies to the agreed reinstatement case scope. Separate or new enforcement issues may require separate review.
- Seller must provide complete and accurate case information, requested documents and required account access/permissions.
- The service period is up to 45 days from commencement unless otherwise agreed in writing.
- Amazon independently decides reinstatement and response timelines; CES cannot guarantee approval.
- If the account is not reinstated within the applicable 45-day service period, 50% of the professional service fee may be refundable, subject to seller cooperation and written service terms. GST is non-refundable.
- Refund eligibility may not apply where work is blocked by missing/incorrect information, revoked access, non-cooperation, conflicting submissions, a new/different enforcement issue or circumstances outside the agreed scope.
- Third-party testing, legal expenses, government fees, Amazon fees or documentation costs are excluded unless specifically stated.
QUESTIONS BEFORE YOU START
Amazon Seller Reinstatement FAQs
What types of reinstatement cases can CES review?
Support can include account suspensions, deactivations, policy issues, performance problems, authenticity/document requests, intellectual-property complaints, verification matters and listing-level enforcement depending on the case.
Do you prepare a Plan of Action?
Yes, where a Plan of Action is appropriate. It should be specific to the actual issue and address root cause, corrective actions and preventive measures rather than using a generic template.
What documents may be required?
Depending on the case, relevant records may include invoices, supplier details, authorization letters, identity/business documents, product or packaging photographs, tracking information, compliance documents and previous Amazon correspondence.
Can CES guarantee reinstatement?
No. Amazon independently makes reinstatement decisions. CES provides case analysis, document guidance and appeal support.
How long can reinstatement take?
Amazon does not provide one universal response timeline. The time depends on the enforcement reason, evidence required and Amazon review process.
What is the CES Seller Reinstatement fee?
The current professional service fee is ₹5,000 + GST, subject to the written case scope and service terms.
How does the 45-day / 50% refund condition work?
The service period is up to 45 days. If the account remains unreinstated at the end of the applicable service period, 50% of the professional service fee may be refundable subject to the written conditions, seller cooperation and scope limitations. GST is non-refundable.
Should I submit separate appeals while CES is working on my case?
Coordinate all submissions with the CES team during the engagement so duplicate or contradictory appeals are avoided.
Helpful seller resources
YOUR NEXT STEP
Let’s understand
your case first.
Share your current position. We will confirm the right scope before work begins.