Spend is hard to explain
Review search terms, targeting, placements and budget concentration alongside product economics.
AMAZON ADVERTISING · INDIA
Amazon Advertising Management Services
Give every campaign a clear purpose.
Connect campaign decisions to your products and business economics.
Audit, campaign planning and optimisation across eligible Sponsored Ads formats, guided by actual account data.
CES management is quoted separately. Amazon ad spend is funded by the seller. Review/reporting frequency is agreed in scope. View fees & scope ↓
IS THIS YOUR NEXT STEP?
When This Service Can Help
Start with the problem you need to solve, then agree the right scope.
Campaign structure has grown messy
Decide what to retain, restructure or test using existing account evidence.
You are preparing to scale
Check listing, offer, stock and fulfilment readiness before increasing traffic.
WHAT CES HANDLES
Advertising Management: What’s Included
See the work CES handles, the inputs needed and the limits of the agreed scope.
Review the starting point
Understand current campaigns and conversion factors.
- Campaign, ad-group and target audit
- Listing, offer, stock and review context
- ACoS/ROAS, CPC, CTR and conversion signals
Plan the targeting
Choose formats and targets that fit the objective.
- Keyword, competitor/own-ASIN and category planning
- SP, SB, SD and video where eligible
- Restructuring recommendations based on data
Optimise + review
Keep actions tied to performance and economics.
- Bids, budgets, placements and negative targeting
- Harvest relevant search terms and test opportunities
- Review total sales, TACoS, stock and product economics
Service details & responsibilities
Start With an Advertising & Listing Readiness Review
Before scaling spend, we review the products being advertised, current campaign structure and the conversion factors that can materially affect paid traffic.
- Existing campaign, ad-group and targeting structure.
- Search-term, spend, sales, ACoS/ROAS, CPC, CTR and conversion signals.
- Listing quality, offer competitiveness, reviews/ratings and stock availability.
- Budget concentration, placement performance and waste areas.
Campaign Types & Targeting We Can Use
- Sponsored Products — automatic and manual targeting where appropriate.
- Keyword targeting — exact, phrase and broad strategies based on the account objective.
- Product targeting — competitor ASINs, own ASIN defence/cross-sell and category targeting.
- Sponsored Brands — product collection, brand-led formats and eligible video placements where eligible.
- Sponsored Display — product targeting or audience/remarketing formats where eligible and strategically useful.
Ongoing Optimization
- Search Terms: Identify converting customer queries, isolate strong terms and control irrelevant spend.
- Bids & Placements: Adjust bids and placement multipliers using actual performance rather than fixed assumptions.
- Budgets: Move budget toward productive campaigns while protecting useful discovery activity.
- Targeting: Scale proven keywords/ASINs, test new opportunities and use negative targeting where justified.
- Campaign Structure: Separate discovery, exact scale, competitor, defence, category and video objectives when the data supports it.
- Business Metrics: Review ACoS/ROAS together with total sales, TACoS, conversion, stock and product economics.
Reporting & Decisions
Optimization and reporting frequency are confirmed in the agreed scope. CES can separate actions it will take from seller actions on price, stock, listing quality or offers.
ACoS, ROAS and sales targets can guide optimization, but no fixed advertising outcome can be guaranteed.
What is separate, and how often is work reviewed?
- Review and reporting frequency are confirmed in the agreed scope; no fixed cadence is implied on this standalone service page.
- Amazon ad spend and marketplace fees are seller-paid and separate.
- Video/creative production, A+ Content, Brand Store, listing creation and photography/design are separate unless expressly included.
SEE THE WORK TAKE SHAPE
Illustrative Amazon Ads Campaign Structure
Explore a sample campaign map and the review questions behind it. The final approach follows your products, budget and account data.
SELLER-APPROVED OBJECTIVE + BUDGET
Products and economics first.
Choose eligible formats and targeting for the account’s task.
Discover
Automatic, keyword or relevant category discovery where appropriate.
Focus
Exact keywords and proven targeting where the evidence supports it.
Connect
Competitor ASIN, own-ASIN, brand and audience opportunities where eligible.
Sponsored Products · Sponsored Brands · Sponsored Display · Eligible video formats
ILLUSTRATIVE REVIEW
Decide from the evidence.
Account context matters more than applying a fixed bid rule to every target.
- Review queries, spend, orders/sales and conversion
- Check bids, placements, budgets and product readiness
- Scale proven targets, control irrelevant spend and test useful discovery
Illustrative example only. Illustrative workflows; no client results or Amazon approval are represented. Final work follows the agreed scope.
HOW WE WORK
How the Service Works
One clear sequence, with your inputs and approvals built in.
- 01
Review readiness
Check products, account structure and conversion factors.
- 02
Agree the plan
Confirm objectives, budget, formats and management scope.
- 03
Manage the campaigns
Apply agreed targeting, bid, placement and budget work.
- 04
Review + adjust
Use account data and seller actions to set the next decisions.
What should I keep ready?
- Advertising access/permissions.
- Product list or priority ASINs.
- Budget range.
- Target ACoS, ROAS or TACoS if available.
- Inventory readiness.
- Listing/offer readiness.
- Creative/video assets if video or Sponsored Brands are planned.
Use approved account permissions where access is required. Identity documents are requested only after the requirement is reviewed; do not send passwords or OTPs.
FEES & SCOPE
Advertising Management Fees & Service Terms
The quotation reflects the account, products, campaign work and agreed review/reporting frequency.
Review the deliverables ↑CES ADVERTISING MANAGEMENT
Customquotation
Amazon ad spend is paid separately by the seller directly through Amazon. Creative/video production is included only where specifically stated.
Confirm my scopeService scope & terms
- Amazon advertising spend is funded separately by the seller and is not included in CES professional fees.
- Seller should maintain adequate advertising balance, inventory and fulfilment readiness for promoted products.
- Performance depends on competition, listing quality, pricing, reviews, demand, stock, fulfilment and Amazon systems.
- Creative or video production is included only where specifically stated in the agreed scope.
- Campaign access, catalogue readiness and timely seller inputs are required for effective management.
- CES does not guarantee a fixed ACoS, ROAS, TACoS, sales volume, ranking or organic outcome.
QUESTIONS BEFORE YOU START
Amazon Advertising FAQs
Which Amazon ad formats can CES manage?
Depending on eligibility and strategy, support can include Sponsored Products, Sponsored Brands, Sponsored Display and video advertising.
Can CES audit my existing campaigns before creating new ones?
Yes. We can review current campaign structure, targeting, search terms, spend, sales, bids, budgets and placement performance before deciding what should be retained, changed or rebuilt.
Do you research keywords and competitor products?
Yes. Campaign planning can use keyword/search-term research, competitor product targeting, category targeting and own-ASIN defensive opportunities based on the product and account strategy.
What does ongoing advertising optimization include?
Depending on scope, optimization can include bid changes, budget allocation, placement review, search-term harvesting, negative targeting, campaign restructuring and scaling of proven targets.
Is Amazon ad spend included in the CES management fee?
No. Amazon advertising spend is funded separately by the seller and paid through Amazon advertising systems.
Can CES create or use video ads?
Video advertising can be used where the account, brand and campaign type are eligible and a suitable video asset is available or separately produced.
How are ACoS, ROAS and TACoS used?
These metrics can guide optimization alongside conversion rate, CPC, CTR, total sales, inventory and product economics. The most relevant targets depend on the seller objective and margins.
Can CES guarantee a fixed ACoS, ROAS or sales level?
No. Advertising outcomes also depend on listing quality, price, reviews, competition, demand, stock, fulfilment and Amazon marketplace systems.
Helpful seller resources
YOUR NEXT STEP
Let’s make the next
campaign decision clearer.
Share your current position. We will confirm the right scope before work begins.