- Do not offer compensation, refunds, gifts or other benefits in exchange for positive reviews or review changes.
- Do not use personal, employee or third-party accounts to manipulate reviews or competitor feedback.
- Keep inserts, messages and review-request processes compliant and neutral.
- If a violation notice arrives, document the real people, ASINs, period and corrective actions involved.
Why review integrity matters
Amazon restricts attempts to manipulate ratings, reviews and feedback. Risk can arise from direct seller activity or from agencies, employees, reviewers or other third parties acting for the seller.
Examples of risky conduct
Examples include offering money, refunds, discounts or gifts in exchange for a positive review; asking buyers to remove or change negative reviews in return for a benefit; arranging reviews through personal or third-party accounts; or attempting to harm competitors through manipulated feedback or reviews.
Review inserts and buyer communication
Product inserts and buyer messages should not pressure customers toward positive reviews or selectively direct only satisfied customers to review. Keep support or care information separate from any compliant review-request mechanism available through Amazon.
If Amazon raises a violation
Preserve the notice and identify the actual dates, ASINs, people, communication channels and third parties involved. Stop the activity, remove non-compliant materials or access where appropriate, and document the controls introduced to prevent recurrence.