- A+ Content availability depends on Amazon eligibility and brand/account status.
- Modules should add visual explanation rather than repeat the title and bullets.
- Use accurate product claims and readable mobile-friendly creative.
- Plan content around a product family and customer questions where appropriate.
What A+ Content adds
A+ Content can add branded modules, images, comparison content and structured storytelling below the standard product information for eligible brands/products. The exact modules and eligibility can vary.
Prepare the content before designing
Define the product’s main benefits, proof points, dimensions, use cases and brand story before creating graphics. This prevents the design from becoming a collection of decorative banners with little shopper value.
Design for mobile readability
Keep essential text concise and make sure key visual information remains understandable on smaller screens. Avoid embedding large paragraphs inside images where they become difficult to read.
Stay consistent with the listing and evidence
A+ Content should not contradict the product detail page. Claims, comparisons and certifications should be supportable and compliant with Amazon and category requirements.
A+ eligibility and build checklist
- Check whether A+ Content access is available in the account/brand workflow for the ASIN.
- Confirm the ASIN is correctly associated with the relevant brand before designing modules.
- Plan modules around purchase questions: problem/use, benefit, detail, dimensions/specification and comparison.
- Keep claims supportable and avoid prohibited contact, pricing, review or unsupported superlative content.
- Where Premium A+ is offered, treat it as a separate capability with its own current eligibility and module options.