Included
- Campaign audit.
- Keyword and product-targeting planning.
- Bid and budget optimization.
- Placement review.
- Negative targeting.
- Restructuring recommendations.
- Performance review.
Amazon Advertising
Amazon Advertising Management Services in India
Data-led campaign planning, restructuring and optimization across eligible Sponsored Ads formats, with decisions based on search behaviour, product economics and account performance.
Advertising management fee
Custom quotation
CES management fee is quoted separately. Amazon ad spend is paid by the seller directly through Amazon and is not included in CES fees.
Discuss Management ScopeIncluded / Quoted Separately
Clear scope, practical execution and seller-owned information at every stage.
Quoted Separately
- Video/creative production.
- A+ Content.
- Brand Store.
- Listing creation.
- Product photography/design.
- Amazon ad spend and marketplace fees.
Start With an Advertising & Listing Readiness Review
Before scaling spend, we review the products being advertised, current campaign structure and the conversion factors that can materially affect paid traffic.
- Existing campaign, ad-group and targeting structure.
- Search-term, spend, sales, ACoS/ROAS, CPC, CTR and conversion signals.
- Listing quality, offer competitiveness, reviews/ratings and stock availability.
- Budget concentration, placement performance and waste areas.
Campaign Types & Targeting We Can Use
- Sponsored Products — automatic and manual targeting where appropriate.
- Keyword targeting — exact, phrase and broad strategies based on the account objective.
- Product targeting — competitor ASINs, own ASIN defence/cross-sell and category targeting.
- Sponsored Brands — product collection, brand-led formats and eligible video placements where eligible.
- Sponsored Display — product targeting or audience/remarketing formats where eligible and strategically useful.
Seller Provides
- Advertising access/permissions.
- Product list or priority ASINs.
- Budget range.
- Target ACoS, ROAS or TACoS if available.
- Inventory readiness.
- Listing/offer readiness.
- Creative/video assets if video or Sponsored Brands are planned.
Ongoing Optimization
Search Terms
Identify converting customer queries, isolate strong terms and control irrelevant spend.
Bids & Placements
Adjust bids and placement multipliers using actual performance rather than fixed assumptions.
Budgets
Move budget toward productive campaigns while protecting useful discovery activity.
Targeting
Scale proven keywords/ASINs, test new opportunities and use negative targeting where justified.
Campaign Structure
Separate discovery, exact scale, competitor, defence, category and video objectives when the data supports it.
Business Metrics
Review ACoS/ROAS together with total sales, TACoS, conversion, stock and product economics.
Reporting & Decisions
Optimization and reporting frequency are confirmed in the agreed scope. CES can separate actions it will take from seller actions on price, stock, listing quality or offers.
ACoS, ROAS and sales targets can guide optimization, but no fixed advertising outcome can be guaranteed.
Working process
Simple, structured and easy to follow
1Understand requirement
2Define scope
3Execute
4Review & improve
Service termsImportant terms for Amazon Advertising
- Amazon advertising spend is funded separately by the seller and is not included in CES professional fees.
- Seller should maintain adequate advertising balance, inventory and fulfilment readiness for promoted products.
- Performance depends on competition, listing quality, pricing, reviews, demand, stock, fulfilment and Amazon systems.
- Creative or video production is included only where specifically stated in the agreed scope.
- Campaign access, catalogue readiness and timely seller inputs are required for effective management.
- CES does not guarantee a fixed ACoS, ROAS, TACoS, sales volume, ranking or organic outcome.
These service-specific terms apply together with the website Terms & Conditions and applicable written quotation/invoice.
2000+Clients Supported
1750+Accounts Managed
8500+Reinstatement Cases Supported
40,000+Product Listings Worked On
Frequently asked questions
Amazon Advertising FAQs
Useful answers before you discuss your exact requirement with our team.
Which Amazon ad formats can CES manage?
Depending on eligibility and strategy, support can include Sponsored Products, Sponsored Brands, Sponsored Display and video advertising.
Can CES audit my existing campaigns before creating new ones?
Yes. We can review current campaign structure, targeting, search terms, spend, sales, bids, budgets and placement performance before deciding what should be retained, changed or rebuilt.
Do you research keywords and competitor products?
Yes. Campaign planning can use keyword/search-term research, competitor product targeting, category targeting and own-ASIN defensive opportunities based on the product and account strategy.
What does ongoing advertising optimization include?
Depending on scope, optimization can include bid changes, budget allocation, placement review, search-term harvesting, negative targeting, campaign restructuring and scaling of proven targets.
Is Amazon ad spend included in the CES management fee?
No. Amazon advertising spend is funded separately by the seller and paid through Amazon advertising systems.
Can CES create or use video ads?
Video advertising can be used where the account, brand and campaign type are eligible and a suitable video asset is available or separately produced.
How are ACoS, ROAS and TACoS used?
These metrics can guide optimization alongside conversion rate, CPC, CTR, total sales, inventory and product economics. The most relevant targets depend on the seller objective and margins.
Can CES guarantee a fixed ACoS, ROAS or sales level?
No. Advertising outcomes also depend on listing quality, price, reviews, competition, demand, stock, fulfilment and Amazon marketplace systems.
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